Rogers City Main Street is about bringing together a community to foster positive change and a vibrant downtown with careful consideration for historical preservation and cultural celebration with the goal of revitalizing our downtown. Main Street follows the Four Point Approach to guide this transformation process.
Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Design supports a community's transformation by enhancing the physical and visual assets that set the commercial district apart.
Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community's unique characteristics.
Organization involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.